Let’s Talk About Business

Today, I want to talk about business – your business.

I don’t mean your personal business. Many of us have small entrepreneurial type businesses which provide for ourselves and family’s needs. As we go along the path in our business, changes need to be made here and there. I want to encourage you to make sure these changes are truly for the betterment of your product and serving your customer…that you’re not cutting corners and shaving a little bit here and there so you have a bigger profit margin at the expense of your quality.

Don’t we wish we could tell this to big companies who have bought up small, good quality companies and then changed them all around to enhance their bottom line, but at the expense of the original quality for the customer who was attracted to the product in the first place. Ultimately we the customer have paid for this.

How have we paid for it? Many of these products are more cheaply made. The product doesn’t last as long, doesn’t offer the same value causing an inferior result, and we have to buy again. Everyone wants to have a piece of your pie (product) by selling some small portion of their product as a necessary new ingredient to yours, thereby getting a portion of your profit. Think of all the unnecessary food additives and chemicals added to your food. Think of ‘mandated’ fluoridation of your drinking water. Check out some of this on your own and think about it. Is it really making a better product or merely acquiescing to the craftiness of other businesses trying to invade yours.

This is all part of our free market, honesty and dishonesty, truth and sleight of hand, but fortunately we can vote with our dollars.

I encourage you small business owners again. Use the best ingredients you can find. There are people who will gladly pay for your creating a quality product they know will meet their needs. Keep innovating, keep improving your goods and services, whether it be in the pasture raised chicken and beef you provide, the stellar automotive services you render, the furniture your build, even the paint you use.

Continue on! Don’t give up! This world, (us) need your contribution…your very own artisanal, well made, true product!

Let’s get busy 🙂